She's holding a $250,000 precious metal and diamond-encrusted dagger
that represents Belvedere Vodka's latest brand, the aptly named 'Dagger'. My sensitive nose smells hype-shite so why am I talking about it?In with the In-Crowd
Well, the "she" who hosts all the events is Jade Jagger who invites all her fab-a-lious friends, aka "her glamorous circle of musicians, photographers, celebrities, designers and models." I don't fall into that category, so I just went to the AFTER-party. Still...I was there mofos! ;)Show us yer Bristols
Oh yea, my mate Inkie
is doing murals at all the launch parties (Mumbai, New York, LA, Cannes and Ibiza) which feature Jade Jagger caricatures. Now that's kinda cool! I got to meet Jade at a Hollywood hotel this weekend, but I was more excited that Ben Westbeech
was in the hiz-ouse and that Inkie is gonna do me a canvas! Yea, they're not household names, but Ben's a Bristolian singer who I discovered on Annie Mac
's minimix (BBC Radio 1.) His Switch
collaboration is tres chic! And Inkie is old skool graffiti family! Or as as 'Fashion Week Daily
' said, "Inky (sic), a famed London graffiti artist..." Hype Machine
If you want to hear some of the official yaddayada here's more of the FWD interview with Jade: "I drew my inspiration from medieval daggers and worked with the finest stones to create the pieces, which are fun and work to bring a pure experience to enjoying vodka
"The "Jagger Dagger" will be part of an extravagant experience when a magnum of Belvedere is ordered at select nightclubs, including 1OAK in New York, Crystal in London, and VIP in Paris...A limited number of these ice daggers will be created, each with a retail value exceeding $250,000 and available at a select number of retailers, including Harrods....For those less inclined, a range of daggers--each studded with 12 carats of white topaz, 42 pieces of stunning Aquamarine, and priced at $10,000 each--will be available at exclusive retailers."
"...After excitedly posing with the artist, Jagger instantly decided the fate of the artwork."I kind of think I'll be keeping it!" she mused. "It's pretty splendid!"
Here are some paparazzi pics...
Labels: Ben Westbeech, Bristol, Chateau Marmont, Inkie, Jade Jagger, Los Angeles