I checked out the BAPE store in Taipei - a large ~4,000 sq ft, 2 storey retail statement. On the ground floor is the regular "A Bathing Ape" gear, although the sales guy distinguished between the black label collection. Yea, whatever ;-)
Upstairs was more interesting to me. There I saw the "BAPY" and "APEE" lines -for women and femal teens, respectively. It made me think of the Portfolio
article I read about the struggles Nigo, BAPE's founder, is facing as he and his team try to create a worldwide brand that still has some significance to his peers and fans.
It reminds me the challenge Stussy had in the early 90s. To compare, BAPE has worldwide sales of $59m ($24m more than Stussy)!
On researching, my revelation was that one of Toyko's
Major Force record-label founders (and Wild Bunch collaborator), Hiroshi Fujiwara, ventured into clothing and apparel (
Goodenough and
Head Porter) which are now some of the most revered Japanese streetstyle labels, oft quoted by cool hunters.
Labels: Bathing Ape, Cool Hunter, Fashion, Goodenough, Head Porter, Hip Hop, Japan, Major Force, Tokyo