Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Friday, August 18, 2006

Chavpagne, Burberry and Hooliganism...Rule Britannia

Rule Britannia. It's ironic that a country that has such a reputation for style and class can produce a Chav sub-culture so despived that it has spawned a website for Chav haters.

"Chavs, Hoodies, Neds, Townies, Kevs, Charvers, Steeks, Spides, Bazzas, Yarcos, Ratboys, Skangers, Scutters, Janners, Stigs, Scallies, Hood Rats, whatever you know them as, this site is about them, Britain's peasant underclass that are taking over our towns and cities!"

Tommy B put me onto this site a couple of years ago when it was funny and observant. Now, the joke's a bit stale, but the WSJ has picked up on it and highlighted a new urban slang: 'Chavpagne'?

"LONDON — At the Play Room nightclub near Piccadilly Circus last month, a group whose members identified themselves as “chavs” — a boorish, materialistic subculture in Britain — quaffed Laurent-Perrier Cuvée Rosé Brut champagne, which costs £85 ($160) a bottle at the club.

They declined to give their names, but the identities of their favorite brands were no secret. One member dropped his watch, which he claimed was a Rolex, into a flute of rosé. “Still ticking,” he said, draining his glass.

Champagne drinking is taking on a new face — and some analysts are worried it may turn off traditional buyers of bubbly."

That's funny. And again, brands are worried that their products are becoming too popular; bite the hand that feeds it, anyone?! I'd be worried if Chavs got hold of my brand. I mean, look at YSL or Pierre Cardin. Hahahh! If you don't understand what a Chav is take a look at some of these Brits: souped up car driving, Reebok wearing, Burberry cap sporting, cigarette smoking Chavers! This will also help when you take a trip to England: How to spot a Chav

In America, you can see the same underculture and shabby class rampant in Hip Hop. I mean, there doesn't seem to be a 'shite radar' that can filter stuff: If I hear another tune about Hyphy, Stunna shades, Grill, 24" chains ("is it gold or platinum?") I'm gonna switch radio station.

Serves me right for still thinking I'm in my 20s and listening to Power 106FM. Alright, I admit it...I'm 30-something! And I support KCRW...89.9FM National Public Radio forever!


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