Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Tuesday, April 03, 2007

yaris...fresh kicks

Ahhh, brands reaching out to the hip kids again. This time it's Toyota and its kinda lame-looking 2007 Yaris. I spotted this print advert on the inside back page of Vibe magazine, complete with the strapline 'yaris fresh kicks'. The reference for those of you who don't see it is Yaris is like a fresh pair of sneakers...but are they cool adidas or wack Pony?

I stopped buying Vibe magazine in the late 90s as it was way too commercial. Too many adverts. Too corporate. Now I'm getting it for free (don't ask) and I am looking at it in the same way. It's just a bunch of paid-for adverts and marketing collaborations. Yuck! Is this really what Quincey Jones invisaged when he helped found the magazine?

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