Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Thursday, April 03, 2008

Warhol Factory x Levi's x Damien Hirst

Fred Segal is a fashion institution in Los Angeles.

It's like Selfridges or Harvey Nicks in London, but with a twist of (old) Kensington Market. It's cramped, housed in a low-rise sprawling temporary looking building. How understated! ;)

What better place to launch the Warhol x Levi's x Damien Hirst line of clothing? I went to the launch party for this supposed temporary store. Well, as I remember I already bought Tina the tote and keyring from the range at the Paper temporary store event on La Brea last year?!

At the Paper event I got myself a custom Warhol x Levi's x Damien Hirst t-shirt printed...for $5! (I wanna add 'American Apparel' too as they supplied the t-shirts but that would be a looong name for a collection!) Compare that to the $255 blouses and jeans on offer at Fred Segals! You get what you pay for? The apparel and denim on show were definitely more defined and curated into a collection.