It's a draw: Rappers 1 vs. 1 Brands

What happens when you try to mix popularity with commerciality? How can you get paid for doing what you love, without creating an ill-fitting alliance where the artist looks pimped out?

I may never face these challenges, but young rappers chasing the dream face the mighty dollar bill question all the time. Here are are a couple of commercials that show the outcome of what happens when brands want a piece of you (and your fan base!)

However, only one video represents a credible and respectful partnership between artist and brand.

Kid Cudi x Converse


Drake x Sprite