Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Wednesday, November 10, 2010

Drake = Commercial #Sellout [#wack #rap #kodak]

When a rapper goes out of his way to sell you something other than his music, you have to wonder what's going on?!

So Kodak?! So waaaack!

"This week, I’ve had the privilege of sharing some of the “behind-the-scenes” images, observations and general commentary from the filming of the various commercials that comprise the new “So Kodak” campaign.
Launching in the Fall of 2010, the “So Kodak” campaign is a celebration of how many young, socially-connected consumers often use the phrase “So Kodak” to refer to the state of mind that one has when he or she feels that they are looking their hottest or when they are socializing in a place or with people that are considered hip or popular. This exciting new advertising and public relations campaign will be anchored by many of today’s hottest recording artists – Drake, Trey Songz, Pitbull and others!Vincent Young, Director of Marketing Communications, Kodak

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