Retna billboards in Los Angeles

Driving around Los Angeles you are dwarfed by advertising billboards sat high in the sun bleached sky. But, at night these geometric shapes look alien and odd, artificially lit up on a black backdrop.

What's the message? Four billboards caught my eye around Beverly Blvd. and Wilshire Blvd. in Mid-City. What were they advertising? To the casual observer, nothing special, except may be another clothing brand trying to get its 15 minutes of fame. But to art lovers, a series of Retna artworks were being revealed. To what end, I'm not sure.

(credit: pictures 2,3,4 Sunny Phono)