Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Sunday, January 21, 2007

Rent-A-Wheel...you gotta be kiddin'

I heard the most stupid advert on the radio this week. Rent-A-Wheel is the only store in California that lets you rent-to-own your own wheels for your car. Ahem?!

Alright, this Cali is the car capital of the States I guess, and people take their rides seriously. After all, MTV's 'Pimp My Ride' (hosted by Xzibit) was originally filmed at West Coast Customs. I know that customized stuff costs money, but what made me laugh about the advert most was the endorsements from big name (paid) rapper dudes: Chamillionaire, B-Real and Warren G. Can't you fellas afford to buy your own wheels? I don't get it? It was like an advert saying, 'we're cheap...' And, you know *I know* about being cheap ;-)

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