Stevio...LA LA Lovin' It?

I'm British-born Chinese from Bristol, UK. I’m LA-based. I’m a hip hop aficionado. After 15 years in London I moved to LA to pursue a new career and outlook on life.

Back in the 80s I was a DJ. In the 90s I contributed to the world's first street style exhibition at London's Victoria & Albert Museum. In 2011, I had my first interviews published. Today, I’m keeping busy with music, art, photos and writing.

Monday, February 11, 2013

Nike's Year of the Snake

Marc Dolce (Nike,) Eddie Cruz (UDFTD) and Edison Chen (Clot) (credit: Freshness)

Although, I'm anti corporations commercializing culture, if I have to turn a blind eye, it has to be Nike for its 12-year long effort in selling Chinese zodiac animal-themed sneakers.

This, being the Year of the Snake, Nike pulled no punches with its Shanghai release of a bunch of (ugly?) snake-inspired sneakers. This time the design team collaborated with Hong Kong's CLOT.

Nice to see London's Fraser Cooke in this Freshness video alongside Eddie Cruz (UNDFTD) and Edison Chen (Clot.)

Nike – 2013 Year of the Snake Collection - Event Recap from FreshnessMag.com on Vimeo.

Labels: Clot, Fraser Cooke, Hip Hop, Nike, Sneakers, Undefeated, UNDFTD, Year of the Snake