"The Warriors" and marketing hyper moves

What started me investigating and downloading stuff? A push email from adidas promoting its involvement in the video game. After a little surfing I came across another adidas collaboration. This time with the film version of the Dogtown story, already documented in 2002. Zzzzz? Anyway, adidas has linked its Originals line with the film as a marketing campaign. So, film and video games are pretty much one in the same now?! Definately, all commercially up for grabs! The latest video game debate is "how much to charge for in-game advertising placements?" Let's wait and see.
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