Mountain Dew gets fresh...CRE8

I had my eyes open this morning. Driving down Melrose I spotted a step-ladder and a couple of people with aerosol cans. Definately a photo moment. So, I jumped out of the Audi and grabbed my camera.

The mural project I caught in action is part of Mountain Dew's competition to find new design for its cans. The painters had one of the winning entries and were immortalizing it on this sponsored graffiti wall (well, it'll last for a few weeks, I guess). The only reference I could see online was this competition for its new aluminium ("ah-loom-in-umm") bottles, which is the same kinda project, except it seems more aimed at professional artists or designers.

I chatted to the artist, CRE8, from South Central and caught some of our conversation on video for you to check out. Whatdya think of the camera work? Who needs a union? ;-) As well as the commercial mural company, ICArt, he paints for he has his own projects. Check out CRE8's MySpace page.

Here's some skoolin' on LA's graffiti scene in my video interview...Enjoy.